2. The Yolk – an editorial
Writing - Branding - Art Direction - Type Design - Concept - Instillation - Product Design - Packaging Design - Editorial Design - Publishing - Print Production - Social Media - Marketing - Photography - Graphic Design -
What came first, the chicken or the egg? None, The Yolk!
The Yolk is a newspaper with an eggy twist. It was born as the stealth campaign for a graduation catalog. Now, it lives as a platform for creative student spotlights and has evolved to connect designers to the broader community in the city of Enschede, NL. The Yolk tells local, unappreciated and peculiar stories that exist in the margins of traditional magazines.
The Yolk is intended to feel as random as our Tik-Tok for you pages, while embracing the textured quality and physicality of print. The dying medium of newspapers is combined with a fresh twist on type design and some bright orange ink.
The publication is entirely handmade: from writing to assemblage the Mother Hens take care of every step of the process, mastering riso- and screen printing techniques. Not one Yolk is printed in the same shade of orange because not one yolk is the same.
The layouts and type stay playful, while the logo is the simplest form of all: the circle. It grounds the creative explorations of format, type, and image that evolve over every issue. The experimental quality of the production developed with the team’s confidence.
Type design specimins - riso
Logo versions different editions - riso - screenprint
Issue #1
Eggesis
Eggesis is the first installment of the newspaper. A first dip into covering local stories and developing a platform for upcoming artists and students alike. While not foregoing the charm of classic newspaper content such as horoscopes and
features, and a scaled-down version of the classic format.
Nightshoot 2024
Issue #1 100x100mm
Collection of work - featuring issue #1 and #2 posters
Issue #2
Incubation
Within the second issue, themes of development and growth are explored through content and format. Reflecting on eggesis and further developing the essence of The Yolk.
Issue #2 - 400x400mm - Screenprint
Nightshoot 2024
Issue #3
Hatching
The third edition is all about breaking from your shell. Featuring interviews and projects from the graduates of 2024. Exploring ways to enter a new stage of life, after graduation but also as a printed entity. Each article has been gifted its own format and color scheme. All are folded neatly into a 100x100mm package.
Issue #3 - 100x100mm - Riso
Issue#3 articlesNightshoot 2024
Issue #4
Pecking
Pecking is all things peckish. Whether that means hunger after hatching, or craving a peck on the cheek. The fourth installment covers themes of longing, yearning, and appetite. Sticking to the format but this time wrapped up in a napkin to wipe your face after soaking the content up. And a ziplock bag to save some for later.
100x100mm screenprint, 150x150mm screenprint
Issue #4 dissasembled in a egg carton
Issue #5
Armeggadon
Excerpt:
Only when the last
chicken has died and
the last albumen been poisoned
and the last coop has been raided
we will realise we cannot hatch
in an abandoned nest...
-The Yolk Issue #5
Documentation is pending...
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